RESEARCH

Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research.  A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Custom Research

Our expertise in research has helped clients introduce new products, increase company awareness and brand preference, gain a competitive edge in their respective markets, and find new products to drive growth.

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DIRECT MARKETING

Penton SmartReach

Expand your reach across just about every industry with the Penton master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct Marketing, Audience Extension, Display Ad Network, Co-Registration, Web Targeting or other Services.

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CONTENT

Content Channels

Align your products and services with an established industry brand to create brand awareness and position your company as a thought leader in the industry. Penton content channels give you exclusive share of voice (competitor-free environment) surrounding a relevant topic for your target audience.

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Essential Guides

Essential Guides enable your company to provide valuable content to your buyers in a manner that positions your company as a thought leader. Powerful content without the pitch!

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eNewsletters

Highly engaging editorial content that we market to Penton audiences. Keeping your target customer/market in mind, we deliver useful information that educates and informs in a competitive-free environment and generates new business for your company.

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Top 10 Cards

Top 10 Cards are brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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Infographics

Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. Adding infographics to your content strategy helps build awareness around your brand, drives traffic to your website and encourages social sharing of your content.

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EVENTS

Webinars

Webinars are a turnkey, cost-effective way to deliver in-depth technical information to a large, geographically diverse audience of design engineers. Our state-of-the-art webinars provide dynamic multimedia platforms to increase brand awareness, educate prospects about product capabilities, or reinforce a company’s industry expertise.

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In Person Events

Make a lasting impression by networking with your current and potential clients in person. Bringing people together for educational learning creates an open and receptive environment for new product and service information and gives attendees an opportunity to interact with your products and services in a more memorable way.

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Webinar+ Social

Social engagement plus the power of a webinar. Tell me I’m not dreaming. Use the power of social media to enhance your webinar.

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Virtual Events

Virtual events bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all online.

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Webinar+ Video

Add a realtime video feed to your webinar to add a human engagement element.

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LEAD SERVICES

Content Syndication Lead Touch

Leverage a 3-touch nurturing program that promotes lead quality more than lead quantity. The Content Syndication Lead Touch Program keeps the conversation going by generating interesting and engaging contacts.

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Webinar Lead Touch

Gain greater return on your Webinar investment by engaging leads immediately after your event. Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action.
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Targeted Lead Engagement Program

A 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase. The Targeted Lead Engagement Program also helps accelerate leads through the sales funnel.

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Lead Lifecycling

Generating leads is only half the battle – you need to find ways to continue the conversations and help those leads move closer to a decision. Lead Lifecycling uses a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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